Customer Data Platform

You probably have a huge range of customer data sources within your business. Yet the more data you have, the harder it is to recognise a single customer across channels.

Occam’s Customer Data Platform (CDP) enables you to gather data from multiple touchpoints, manage it and present it simply and rapidly in a Single Customer View solution.

How does our CDP help you?

  • Collect and integrate data from multiple customer touchpoints, channels and media across the entire customer journey 
  • Standardise and enforce data quality controls to ensure your data is useful, accurate and supports your decisioning
  • Create and maintain a trusted single view of the customer through robust identity management
  • Collate and link all customer interactions to develop your single view
  • CDP makes sure your data is compliant – It tracks where all data has come from, how it has been processed and where it ends up

CDP was built as a result of more than 20 years’ experience in helping marketers to understand their customers through data. It is the tool that helps you master your data.

Choose Occam CDP as an onsite deployment, as Software as a Service (SaaS) or as part of our comprehensive Accelero marketing platform. 

To find out more, contact us today

 

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