Guide Dogs

Guide dogs.jpg

Guide Dogs appointed Occam to drive insight and optimise new revenue streams from its donor database. Occam and Response One are working in partnership to provide a complete data marketing service to the client.

The Guide Dog service receives no government funding so optimising their donor acquisition and retention is extremely important. Occam partnered with another St Ives Group company - Response One to provide a complete data marketing service to the client.

The Challenge:

  1. Guide Dogs needed to drive insight and optimise new revenue streams from it’s donor base

What we did:

  1. Occam took over the management of the Apteco FastStats solution for Guide Dogs

  2. Response One provided cold acquisition planning ensuring maximum efficiency and performance from acquisition campaigns

Results:

  1. Occam reduced the size of the solution inherited from the incumbent from 100GB to 50GB to improve speed and efficiency.

  2. Response One provided more control around cold data to ensure consistent results going forward

  3. Occam have provided Guide Dogs’ Mosaic update on a weekly basis rather than quarterly allowing the client to target more people in monthly campaigns

Having won the five-year contract, Occam provided management of the Apteco FastStats solution, data enhancement and a stream of insight work which is allowing the charity to identify and target important customers.

Response One is providing cold acquisition planning ensuring maximum efficiency and performance from acquisition campaigns in combination with de-duplication and data cleansing services across both warm and cold data.

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