Mitsubishi Motors in the UK, has appointed Occam to support them in their customer engagement strategy.
The three-year contract will enable Mitsubishi to better manage communications to all of its customers.
Mitsubishi has engaged with Occam and its own SaaS based marketing product, Accelero, to give the brand the right tools to manage its customer engagement better and use existing sources to build a single customer view.
Accelero includes SugarCRM, Apteco FastStats and Pure360 software solutions and Mitsubishi will be able to communicate and interact with individual customers, storing information in the data management level of the product. The resulting database will enable the automotive brand to engage with their customers better.
Neil Evans, Managing Director, Occam, said:
"With SugarCRM and FastStats, part of our in-house product, we can offer a seamless customer service and communications campaign that will enable targeted and personalised interactions. This will allow Mitsubishi Motors to build the best possible relationships with its customers, helping to grow sales and increase revenue."
About Mitsubishi Motors in the UK:
Mitsubishi Motors in the UK was established as the sole UK distributor of Mitsubishi passenger vehicles, light commercial vehicles, parts and accessories in 1974. The company was the fastest growing mainstream car manufacturer of 2013.
We are very excited to be working with Occam to develop our customer communication systems. Accelero will be an integral part of our strategy to provide a more efficient and effective approach to customer interactions across the business.
Kate Woodward, General Manager of Communications, Mitsubishi Motors in the UK