You'll also find our blog below - In the last past year we've been pleased to share our blog spot with the likes of James Alty (MD of Apteco) and Julie Veracco from IBM.
Find out what Occam have been up to in the last year and watch out for new developments.
The following is a look at several things your data is trying to tell you and tips on how to listen attentively.
Customer-centricity has become a topic of much debate in marketing in recent months, as brands continually strive to demonstrate that they’re putting the customer first.
Profiling enables aspects of an individual’s personality or behavior, interests and habits to be determined, analysed and predicted.
New changes to the digital economy bill include stronger enforement of direct marketing laws and many others.
Introducing Occam's new workspace.
For decades’ personal privacy has been trampled underfoot, things are now changing and regulations like the GDPR are taking the lead. We all need to embrace the upcoming changes and ensure we are well informed and knowledgeable.
If you’ve been preparing for the introduction of the GDPR by reviewing the information that’s already publicly available, you may have noticed that a large part of the framework relates to the PECR (Privacy and Electronic Communications Regulations)