You'll also find our blog below - In the last past year we've been pleased to share our blog spot with the likes of James Alty (MD of Apteco) and Julie Veracco from IBM.
Find out what Occam have been up to in the last year and watch out for new developments.
Customer-centricity has become a topic of much debate in marketing in recent months, as brands continually strive to demonstrate that they’re putting the customer first.
New changes to the digital economy bill include stronger enforement of direct marketing laws and many others.
Introducing Occam's new workspace.
For decades’ personal privacy has been trampled underfoot, things are now changing and regulations like the GDPR are taking the lead. We all need to embrace the upcoming changes and ensure we are well informed and knowledgeable.
If you’ve been preparing for the introduction of the GDPR by reviewing the information that’s already publicly available, you may have noticed that a large part of the framework relates to the PECR (Privacy and Electronic Communications Regulations)
From the KPI Tree to visibility, accessibility and making your data a habit, take these 4 steps to creating your data driven culture.
One of the biggest business challenges from GDPR is protecting and maintaining the ability to market to customers. Just because you’re compliant does not mean that customers will opt in to marketing.