In the period following the implementation of most existing EPOS applications, retail has experienced a multichannel revolution, including the development and adoption of digital customer loyalty schemes.
The largest share of revenues in retail is still generated in-store, but the role of the internet is paramount, as consumers seek to search or shop online and pick up from store as well as having the option to make in-store returns of catalogue and internet purchases. Recognising and adapting to the new threats and opportunities that multi-channel interactions provide is essential.
“Occam took the time to understand our business, our culture and the needs of our customers. Now we are able to interact with customers seamlessly though multiple channels, being able to measure the absolute effectiveness of each, how they complement each other and how customers then respond.”
(Robin Beech, Marketing Director, Foot Shop)
One of the country’s leading footwear retailers wanted to take a better look at its customer data and get more bang for its marketing buck. By making this information more accessible, and allowing The Foot Shop to create more targeted communications, Occam really stepped up.Read more...