Most publishers in the UK are faced with the same predicament; they have either limited or no direct access to customers. Historically they have sold printed press via retailers. This has evolved in recent times to incorporate sales of digital press as well as printed press but, in general, the retailer still has the control over who buys what and where. The exception to this is subscriptions, particularly for magazines. While these provide a level of engagement, most publishers do well to retain a percentage of subscriptions annually and do not, on the whole, go on to exploit this relationship any further.
With the pressure on printed press and the general trend towards a decline in sales, expediated by the advent of tablets and multi-media engagement with authors, books and magazines, many publishers are now looking at how they can develop relationships directly with their readers.
Occam can help publishers meet this challenge by consolidating their customer data, interpreting it, and using it to maximise profitability. We’ll help you to understand more about your readers, decide better about how to interact with them, and ultimately engage with them.
With disparate data sets throughout the business, Dow Jones was struggling to see the wood for the trees. They wanted one clear view of their customers to improve communications and identify their true value to the business. Enter Occam.Read more...