One of the main issues facing Automotive businesses is the need for greater data quality and visibility. The tri-party relationship between manufacturer, dealer and customer means that creating a single customer view can be particularly challenging.
Occam was tasked with the migration and development of Kia’s existing database along with the provision of an in-house facility to access customers and prospects, providing an accurate and up-to-date range of customer information including; all outbound marketing history, all Kia ownership details and warranty claims, and all brochure requests. In achieving this, Occam has centralised customer information, co-ordinated marketing campaigns, and maximised relevant contact with customers, thereby increasing return on investment and building brand loyalty.
“Occam understands our business, the challenges we face and what we need to know about our customers in order to ensure we keep them, and of course, acquire new ones. We are very excited to be working with Occam and their ground breaking technology – we believe the company can help produce great results in a highly competitive market place”
(John Bache – Customer Database Manager, Kia Motors)
Expanding rapidly in the UK market, Korean car manufacturer Kia wanted to keep track of its ever-growing customer base and communicate with existing customers and potential leads more effectively. They soon put Occam behind the wheel of their data.
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