Zebra

Zebra for Event and Trigger Marketing

Delivering targeted communications to drive incremental improvements based on customers’ behavioural change.

Zebra for Driving Leads to Networks

Central marketing activity that then drives leads to disparate dealerships, franchises and networks.

Zebra for Value Added Partnerships

A functionally rich, easy to use, low cost solution allowing the management of  multiple client implementations through one toolkit.

Zebra for Customer Value Management

Understanding relevant metrics and levers to dramatically increase long term customer value.

Zebra for Multi-Brand Communication Management

Delivering consistent and profitable communications across several brands through multiple media channels.

Zebra for Digital Dialogue Management

Generating profitable relationships through dynamic interactions across all digital media.

Zebra for Recruitment Marketing

Application of direct marketing principles to recruitment, delivering better candidates at a lower cost.

Zebra Self Serve

Zebra Self Serve has been designed as a fully integrated product so that it can partner the product and service offering of agencies.  Many agencies specialise in designing creative, deciding on the best media channels to pursue, and then buying the advertising space for campaigns.  Full service agencies may also manage the fulfilment of marketing campaigns, and even conduct some post campaign analysis.

However, managing the campaign process from start to finish can be quite a challenge; some agencies simply do not have the resource, and agencies that do, may find their resources stretched.  In addition, many agencies need to go through the process of obtaining data, cleaning data and de-duplicating data every time they undertake a campaign.

Zebra Self Serve has been designed to facilitate the process of campaign management and enable more effective communications with customers and prospects.  The technology allows users to store data, update it on an ongoing basis and have it ready for campaign deployment at any time.  As well as a speedier deployment of campaigns, Zebra Self Serve also encourages cost and efficiency savings.

All Zebra solutions are ready-configured for speedy implementation and this includes Zebra Self Serve, which can be up and running in a matter of days.  Zebra technology also incorporates market leading analysis tools, ensuring users not only communicate at the right time and in the right place with their customers, but also derive the best return from their investment.  Occam even allows Zebra Self Serve to be white labelled to make sure you keep your brand at the forefront of your clients’ minds.