Posted 30/03/12 by Bob Barker in Campaigns, Data Management
On 19th April, Occam hosted an Automotive Forum at Mercedes-Benz World in Brooklands, Surrey. The Forum was attended by representatives from many of the leading Automotive Manufacturers.
Multi-channel Challenges
The opening discussion at the forum centred on the challenges posed by multi-channel marketing, and in particular the rise of digital marketing and social media. The point was made that social media is powerful from an advocacy perspective, but that it can have a negative, as well as positive effect on brand. It was agreed that brands needed to employ a strategy to address the dissemination of content online and react to it accordingly.
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