Occam Unveils Dynamic Data Partnership with Listlab

Marketing software and solutions provider Occam has announced that it will revolutionise the way it sources data for some of the UK’s biggest brands, through a new partnership with list management and brokerage company ListLab. The announcement is the latest in a string of new innovations for Occam, following the launch of prospect and customer management software Zebra earlier this year.

The new partnership will support Occam in ensuring Zebra’s capabilities continue to expand, and ensuring it is positioned to deliver the best prospects, via the most appropriate channels to its clients. Occam will utilise ListLab’s market leading expertise in the areas of List Brokerage and List Management to ensure that their clients’ data solutions and acquisition needs receive the best possible service.

Meanwhile, ListLab, part of the MediaLab Group of companies, currently manages over 100 lists and insert programmes in the consumer market. Their managed portfolio covers all the main DM areas from charity and investment to mail order and publishing, comprising 100+ million records. Last year ListLab’s established List Brokerage dept continued to show impressive growth purchasing over 50 million postal, email and telephone records. Clients include the BBC, MoneyWeek, IPC, Readers Digest, Natures Range and Kaleidoscope.

Scott Logie, Strategy Director at Occam says:

“The evolution of Zebra means that we must constantly and rigorously assess the various functions it houses. It became clear that list broking and acquisition was of chief importance to our clients, so this deal signifies our commitment to ensuring Zebra remains best of breed and ensuring that we can still answer the challenges our clients face everyday. We look forward to a complete step change in the service we provide to clients.”

Marcus Orme, Managing Director at ListLab says:

“We are delighted to be partnering up with a like minded industry pioneer. We look forward to working alongside Occam and ensuring their clients continue to receive the high level of service they have come to expect. Occam’s clients are clearly operating in a multichannel marketing environment, as are their customers and prospects. This partnership ensures Occam’s list and insert management and broking function will continue to exceed their clients’ expectations.”