Forrester cites Occam as a ‘Leader’ in UK database marketing service providers

Forrester, the independent research firm, in its first ever evaluation of UK database marketing service providers, has cited Occam as a ‘Leader’ in the market.

Occam was among the eight leading market service providers that Forrester invited to participate in its UK Database Marketing Service Providers, Q2 2009 Wave report. Forrester thoroughly evaluated these vendors against 77 criteria, which were grouped into three main areas: current offering, strategy and market presence.

According to Forrester’s report:

• Occam is a market leader — ‘due in large part to a combination of advanced analytics, strategy services, and strong account management.’
• ‘Occam has a strong analytical and integrated offering’
• ‘Occam focuses its database services offerings on mid-tier companies (FTSE 350) and subsidiaries or departments within larger companies, delivering packaged solutions that are repeatable, industry-specific, and cost-competitive.’
• ‘Clients describe Occam as highly responsive and client-focused’