Reciprocate

Reciprocal mailings allow charities to recruit supporters who have already shown that they are likely to give by donating to another like-minded organisation. Reciprocate is the leading reciprocal data solution for the charity sector; the first and best solution specifically designed for the needs of the charity marketplace. Reciprocate facilitates the fair and equitable exchange of donor data to maximise the results of direct mail campaigns. The result is higher response rates and measurable return on investment. By identifying the most complementary charities for you to undertake reciprocal mailings with, Reciprocate matches those donors with the greatest affinities to your own.

Why Join Reciprocate?

• Sharing information in this way is a cost effective solution that gives both parties access to new, high potential, warm prospects

• Cheaper to purchase than cold lists (Reciprocate names are currently £50 per 1000 whereas the average cold list is £100 per 1000)

• Reciprocate members know they will be mailing known donors with the greatest affinity to their own donor base, giving the best possible response and donation levels

• When you join Reciprocate you can expect to see higher response rates in comparison to cold lists:

Cold mailings: up to 1.5%

Reciprocate: 9 – 12%

More Benefits of Joining Reciprocate

• Saves you time, hassle and guesswork!

• Your dedicated account manager is an extension of your marketing team

• Access to unrivalled donor marketing expertise

• Total control over when and how often your data is mailed

• Leverage our expert knowledge of all Reciprocate members’ data for optimal mailing results

• Confidence of a controlled and proven process