Occam can help you to design and build a customer engagement architecture across these channels based on your existing investment in marketing technology and the creative/content partnerships you have, engineer a foundational data infrastructure to support this and manage the engagement processes to drive profitable relationship marketing through it.
Occam has established partnerships and skills with multiple marketing technology/automation vendors as well as marketing execution partners (especially within St Ives Group), backed up by the deep technical and data skills needed to design and navigate the complexity of building a multi-channel engagement architecture for you. We build both “bespoke architectures” and have best practice “pre built” engagement solutions based on the industry you are in.
This preview booklet gives you a taste of our full guide that helps you win your customers business, loyalty and trust.
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Bob Barker describes how there are typically three types of customers in terms of the way that they engage with a organisations marketing ; traditional, online and socially connected. He explains how marketers need to build engagement to account for this and not just focus on the latest thing.
Gary Arnold explains the challenge which Occam’s Engage solution solves, where brands are experiencing a loss of control with customers interacting with them over multiple channels, at any time, with masses of data generated and the need to have a consistent, relevant customer engagement experience for marketing messages.
Bob Barker explains how brands are struggling with social media, thinking of it as just another channel when they need to use it for brand building. He reveals that there are now solutions available to track millions of customers activity and behaviour and then feed them up relevant content or offers based on the customers interest.
