Data Management

Occam has almost 20 years’ experience in the design, development and support of customer marketing databases. We currently manage more than 20 large-scale marketing database solutions, and are considered to be one of the ‘leading’ Marketing Service Providers in the UK, as rated by the independent research conducted by Forrester®. The design, build and deployment of data management solutions is core business for us.

All of our clients recognise that by including Occam in their marketing operations they are able to:

• Maximise their marketing return
• Minimise corporate and personal risk
• Implement marketing innovation effectively

Occam does this by understanding clients’ business issues and then working with them to deliver solutions that incorporate:

• Most complete, most recent and highest quality data
• Highly secure and compliance management of that data
• Cleanest view of and deepest insight into customers and prospects
• Most appropriate campaign management capability
• Highest quality direct marketing professional services
• Detailed and consistent KPI and operational reporting

Whether the strategy is high volume, multi-wave campaigns through multiple channels or something less complex, our clients find Occam easy to work with at all levels.

This results in the design, build, implementation and evolution of solutions that continue to maximise value and reduce risk in the long term.