As Architects we work with the client based on their unique brand requirements, foundational data structures, IT architecture, campaign planning, and multi-channel execution requirements (email, web, mobile, social etc), as well as with their existing creative and content partners who help make the architecture come alive.
Rebecca Blake – Enabling a leading automotive company to improve customer engagement
The design idea: “Owners Areas” to allow customers to view information about their car, provide feedback on their experiences and manage their profile and preferences.
The benefit: A highly integrated online portal managed by Occam allowing data to be captured and managed in real-time in direct response to customer engagement.
Stuart Jarvis – Helping a leading insurance provider drive improved sales and retention
The design idea: A marketing platform to consolidate previously disparate silos of customer data and deliver enhanced customer understanding and insight.
The benefit: Highly relevant and consistent interactions resulting in much improved customer engagement and significantly more effective Occam-managed campaigns.
Linda Churches – Designing a campaign management business process for a mobile phone retailer
The design idea: To provide consultation services enabling an innovative method for the attribution of sales to campaigns to be implemented.
The benefit: A solution that eliminated the risk of incorrectly attributing sales to campaigns, whilst ensuring that the performance of campaigns could be accurately assessed.
The design idea: To run on pack promotional offers to drive online data capture for a database that could provide insight and support for a customer engagement strategy.
The benefit: A central data repository that could be used to manage all customer data collected across brands, as well as providing customer insight and real-time email communication capabilities to support the engagement experience.
Neil Evans explains how the Solutions Architects work with clients to help understand their pains, their current marketing operation, then agree requirements and gains. Then how they design, build and then orchestrate the implementation of that solution working with the clients marketing team on a rolling 3 year vision to make it happen.
Rebecca Blake describes Occam’s why/how/what model, explaining that the ‘why’ is about understand customer objectives, the ‘how’ is about looking at what success would look like an designing a solution to fit and the ‘what’ is the services required to build a solution to understand, grow and engage a client’s customers.