Posted 30/05/12 by Occam in Campaigns, Data Management
As consumers, we’ve all felt frustrated or let down by brands, which at one time or another, fail to keep track of who we are. We may have been asked for the same details on more than one occasion or offered a product or service that we have already purchased, or worse still, offered the very same product or service at a discount that did not apply to us. This occurs because brands sometimes suffer ‘digital amnesia’, a situation that can have a negative impact on the perception of brands.
Read the rest of this post...Posted 30/03/12 by Bob Barker in Campaigns, Data Management
On 19th April, Occam hosted an Automotive Forum at Mercedes-Benz World in Brooklands, Surrey. The Forum was attended by representatives from many of the leading Automotive Manufacturers.
Multi-channel Challenges
The opening discussion at the forum centred on the challenges posed by multi-channel marketing, and in particular the rise of digital marketing and social media. The point was made that social media is powerful from an advocacy perspective, but that it can have a negative, as well as positive effect on brand. It was agreed that brands needed to employ a strategy to address the dissemination of content online and react to it accordingly.
Read the rest of this post...Posted 30/03/12 by Occam in Campaigns, Data Management
In austere economic times, marketing budgets are limited and resources are stretched.At the same time, consumers have become more frugal, as well as more savvy when it comes to how they spend their money. It has therefore become even more important to understand who your customers are and how they want to be marketed to, so that this knowledge can be used to inform campaigns and encourage customer engagement.
Keep Calm and Engage the Customer
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