Posted 19/11/12 by Occam in General
As every year for nearly the last decade, retailers are nervously wondering when Christmas will start. Lately it’s been getting deeper and deeper into December before consumer wallets start to open, and then there’s a mad rush in the last week. Expect this year to be no different in the early sales that have come to signal the two or three weeks leading up to December 25th – or in the case of Argos, the first week in November.
However, we hear from a number of retailers that consumers are planning their spending more carefully this year – there’s already evidence of frugal shoppers buying an item or two a week, well in advance of the big celebration, so as to manage their overall spend.
Read the rest of this post...Posted 27/09/12 by Occam in Charity
On 7th October, Dee Sarikaya, Gary Arnold, Louise Wakeham, Nick Trim, Paul Woods and Rachel Strong are taking a 15,000ft plunge in aid of Alzheimer’s Society. Please show your support for these daring individuals www.justgiving.com/OccamSkydive – remember, every little counts and we’d appreciate anything you can afford.
Alzheimer’s Society is the leading UK care and research charity for people with Alzheimer’s disease and other dementias, their families and carers. For more information about this amazing charity log on to www.alzheimers.org.uk.
Read the rest of this post...Posted 30/05/12 by Occam in Campaigns, Data Management
As consumers, we’ve all felt frustrated or let down by brands, which at one time or another, fail to keep track of who we are. We may have been asked for the same details on more than one occasion or offered a product or service that we have already purchased, or worse still, offered the very same product or service at a discount that did not apply to us. This occurs because brands sometimes suffer ‘digital amnesia’, a situation that can have a negative impact on the perception of brands.
Read the rest of this post...Posted 30/03/12 by Bob Barker in Campaigns, Data Management
On 19th April, Occam hosted an Automotive Forum at Mercedes-Benz World in Brooklands, Surrey. The Forum was attended by representatives from many of the leading Automotive Manufacturers.
Multi-channel Challenges
The opening discussion at the forum centred on the challenges posed by multi-channel marketing, and in particular the rise of digital marketing and social media. The point was made that social media is powerful from an advocacy perspective, but that it can have a negative, as well as positive effect on brand. It was agreed that brands needed to employ a strategy to address the dissemination of content online and react to it accordingly.
Read the rest of this post...Posted 30/03/12 by Bob Barker in Campaigns
Redefining Business in the age of the consumer – Occam exhibits at IBM’s Global Summit in Madrid 22-24th May
As a key partner of IBM, Occam is taking part in the Global Smarter Commerce Summit in Madrid next month. If you’re coming too be sure to find our modest pod/stand and meet/socialize with the team. If you’re not, we will be sure to summarize the core insights of the event in our next edition.
As a start, if you haven’t caught it already IBM recently published a comprehensive CMO study (LINK) which highlights the biggest concern from CMO’s was a under prepared ness with how to manage the explosion in data. The second was the impact social media is having on marketing and the third the growth of channel and device choices. A great chart to show the board if your looking at a rethink of your data/engagement strategy.
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Posted 30/03/12 by Occam in Campaigns, Data Management
In austere economic times, marketing budgets are limited and resources are stretched.At the same time, consumers have become more frugal, as well as more savvy when it comes to how they spend their money. It has therefore become even more important to understand who your customers are and how they want to be marketed to, so that this knowledge can be used to inform campaigns and encourage customer engagement.
Keep Calm and Engage the Customer
Read the rest of this post...Posted 23/05/13 by Occam in Charity
After our concerted fundraising efforts over the last 12 months, we’re pleased to say that we’ve managed to raise a total of over £13,000 for Children’s Hospice South West. CHSW provides care for children who have been diagnosed with a life-limiting or life-threatening illness, which means that it is unlikely that they will survive into adulthood. Thanks to the generosity of staff, friends and family, and our suppliers, we’ve been able to raise vital funds for this hugely deserving cause.
