Account Manager
Account Manager
The Role
The purpose of the Account Manager role at Occam is to ensure the successful delivery of all contracted services to an agreed list of clients in line with Service Level Agreements. You will act as the first point of contact for these clients once a solution has been deployed and will be expected to facilitate the flow of work in and out of the business. It is an extremely varied role and key to ensuring successful and long term relationships with our clients. Read more
Campaign Programmer
The Role
The post of Campaign Programmer sits within Occam’s Service Management Team. The role divides into two main elements: the selection or counts from clients’ managed databases hosted at Occam using Occam’s campaign selection tools and ad hoc bureau data processing jobs. Read more
Solutions Consultant
The Role
- The Solutions consultancy team within Occam are the professional services window into the technology and services that Occam provides to the market. This team work alongside our sales teams and work directly with clients and prospects to solve problems, recommend solutions and oversee the delivery of service excellence.
- The team currently consists of 8 full time staff, headed up by the Marketing, Strategy and Insight Director.
- The purpose of this role is to provide pre-sales support to help win new name business for Occam by designing best in class solutions based on client requirements. Read more
Sales Lead Generation & Sales Support
The Role
To generate the targeted number of sales leads from a target list and to support the Sales Director and his team in the processing of new business and strategic account sales bids. Read more
Occam Acquired by Market Leading Printing Group, St. Ives Plc
Occam Direct Marketing Ltd (“Occam”) is pleased to announce that it has been acquired by St. Ives plc (“St. Ives”). From 1st June onwards, Occam will operate as a wholly owned subsidiary of St. Ives, managed on a day to day basis by the current Occam Management Team.
A market-leading fulfilment business, St. Ives is comprised of a group of companies that together provide the UK’s most diverse range of marketing, print and display services. It employs over 3000 staff and has an annual turnover in excess of £400 million.
Occam’s data services are expected to be widely adopted by St Ives’ customers, specifically at St Ives Direct, where in the commercial print market customers are already targeting direct mail production using data analysis and data management services. These services, allied to personalised print production, specialist design consultancy and e-mail and SMS campaign delivery will drive increased campaign response rates.
The acquisition is expected to be of significant benefit to Occam and St. Ives; increasing the delivery capability and product and service offering of both businesses.
Patrick Martell, CEO of St Ives, comments: “Occam is an excellent fit with our existing businesses; by combining data services with St Ives print, digital print, direct mail, email and SMS services we will offer a compelling proposition to our customers. Managing customer’s data more effectively, providing insight and combining this with media production to maximise return for our customers is now a reality. I am delighted and excited to welcome Occam to the St Ives Group.”
James Bagan, Managing Director of Occam, comments: “We are extremely pleased to be working with St Ives. Our business specialises in providing the very best data-centred direct marketing and data management solutions, backed by high-level consultancy, tactical planning and analysis. We have proven success in implementing solutions across a broad range of markets and we anticipate that St Ives’ capabilities will allow us to offer a unique service to marketers.”
About Occam…
Occam is a market-leading provider of marketing management software and direct marketing solutions for some of the UK’s largest organisations. Committed to developing the industry’s most sophisticated innovations in the integration of multiple systems and channels, Occam delivers marketing solutions distinguished by speed of deployment and a pragmatic approach to solving identified business needs.
Occam is responsible for some of the industry’s leading products, including Zebra, its innovative prospect and customer management software and Reciprocate, the unique cooperative solution for the charity sector and largest single source of charity data in the UK.
Since its establishment in 1993, Occam has experienced significant growth and now employs almost 100 staff with an annual turnover in excess of £9 million. Its clients include Eurostar, Royal Bank of Scotland, the Ministry of Defence, Kia Motors UK, GlaxoSmithKline, Oxfam and the British Heart Foundation, amongst many others.
Online poker giant PKR appoints Occam to integrate Unica Campaign and Unica Insight solutions
PKR, the world’s most advanced online poker room, has appointed marketing and business solutions provider Occam to integrate Unica Campaign and Unica Insight solutions.
Launched in 2006, PKR has over 3.5 million registered players in 239 countries and is the 14th largest real money poker site in the world. Already a market leader in CRM, implementation of the Unica solution will enable PKR to benefit from greater customer insight and campaign automation.
Occam will be responsible for building a two-tier customer database, one for insight and analysis and one for campaigns; both will have the capability to be updated with PKR data on a real-time basis. Occam will also provide ongoing technical support to manage these systems effectively. In addition, the Occam data analysis team will be working closely with PKR to provide customer insight and profiling.
Dmitriy Shlyuger, CRM Manager, PKR comments: “PKR’s objective is to take our CRM programme to the next level. Using Unica to target and deliver our marketing campaigns will help us to keep up with our fast-growing customer base and cultivate their loyalty in an increasingly competitive market. We will also work closely with the Occam data analysis team to help us gain valuable customer insight and turn it into actionable campaign triggers.”
Scott Logie, Strategy Director at Occam adds: “A sophisticated CRM system is a must for any online business with ambitious growth plans. We are pleased to have the opportunity to work with PKR on this project and help them to take their CRM programme to the next level.”
Forrester cites Occam as a ‘Leader’ in UK database marketing service providers
Forrester, the independent research firm, in its first ever evaluation of UK database marketing service providers, has cited Occam as a ‘Leader’ in the market.
Occam was among the eight leading market service providers that Forrester invited to participate in its UK Database Marketing Service Providers, Q2 2009 Wave report. Forrester thoroughly evaluated these vendors against 77 criteria, which were grouped into three main areas: current offering, strategy and market presence.
According to Forrester’s report:
- Occam is a market leader — ‘due in large part to a combination of advanced analytics, strategy services, and strong account management.’
- ‘Occam has a strong analytical and integrated offering’
- ‘Occam focuses its database services offerings on mid-tier companies (FTSE 350) and subsidiaries or departments within larger companies, delivering packaged solutions that are repeatable, industry-specific, and cost-competitive.’
- ‘Clients describe Occam as highly responsive and client-focused’
Occam leads the way for data security with ISO 27001 accreditation
Occam has strengthened its reputation as one of the UK’s leading data solution providers with the announcement that it has been awarded the ISO 27001 Information Security accreditation, the international standard for data security.
Occam was awarded the accreditation following an independent external audit conducted by British Standards Institute (BSI).The eight month process involved a comprehensive and stringent review of all the company’s internal processes and management controls. In becoming fully certified, Occam has become one of a select group of companies in the UK to achieve the accreditation across the whole organisation.
To maintain the certificate, Occam’s information security management system will be reviewed, monitored and audited on a regular basis. As part of the company’s continuous improvement programme, further investment is planned to upgrade the company’s physical security.
Scott Logie, Strategy Director at Occam said: “We recognise and understand that the security of our clients’ data is of paramount importance. With this independent accreditation our clients can be confident that we have the necessary measures and internal procedures in place to protect their data and minimise any potential security risks. In gaining the ISO 27001 across our whole organisation, we’ve set the benchmark in the marketing services industry when it comes to data security. We see this as the start of the journey and we’ll be working hard to improve our performance yet further.”
MS Society joins Occam’s Reciprocate program to enhance its donor acquisition strategy
The MS Society has announced that it will join Occam’s Reciprocate program, the industry leading reciprocal data solution for the charity sector.
The MS Society has announced that it will join Occam’s Reciprocate program, the industry leading reciprocal data solution for the charity sector. The Society, which is the UK’s largest charity for people affected by multiple sclerosis (MS), joins the program to enhance its ongoing acquisition campaign strategy and maximise the results of its direct mail campaigns.
Reciprocate will allow the MS Society to identify the most complementary charities to undertake reciprocal mailings with and will allow access to new, high potential, warm prospects. The significant cost benefits of using Reciprocate names in comparison to cold lists, and the higher response rates and donation levels that result from mailing known donors, will enable the MS Society to plan its budgets more efficiently and maximise the return on its marketing investment.
Specifically designed for the needs of the charity marketplace, Reciprocate is the largest single source of charity data in the UK with over 5 million swappable records. Numerous other organisations have joined the program this year, including the Soil Association, National Autistic Society, Smile Train, FourPaws, Animals Asia and Medical Mission International.
The Society is committed to bringing high standards of quality health and social care within reach of everyone affected by MS. The Society funds research, runs respite care centres, provides grants, education and training on MS. It produces numerous publications on the subject and runs a free phone specialist helpline.
Gillian Brown, Head of Marketing, MS Society said: “Our income is based almost entirely on voluntary donations. Therefore we are always looking for innovative ways to increase our supporter base. In the past we’ve relied heavily on standard cold list recruitment to generate support, however by working with Occam Direct Marketing Solutions and Reciprocate we hope to enhance our ongoing acquisition campaign strategy and increase both response rates and donation levels.”
Scott Logie, Strategy Director at Occam adds: “Reciprocate will give the MS Society access to unrivalled donor marketing expertise. With a customer database of over 90 charities, we’ll use our expert knowledge of our members’ data to maximise the return from their mailings. The Society carries out vital work on behalf of people with MS, and we’re positive that we can help the charity build upon its work of the last 56 years.”
Occam Case Studies
