Technical

Occam gives organisations seamless, multi-channel marketing execution.

Sourcing, validating, cleaning, appending and managing fixed line, mobile and email data on behalf of clients, Occam ensures continuous evaluation of its performance. Occam offers append services and can source and broadcast to some 10 million UK-verified email addresses.

Occam’s hosted acquisition database solutions manage all data elements seamlessly across channels and execute the necessary multi-channel campaign activities ensuring the complete management of contact history to support continuous analysis of results. Occam is skilled at working closely with both clients and their other agencies and suppliers in the management and inclusion of email and web-based responses into the solution.

Fully integrated direct marketing solutions, from campaign selection to campaign execution that enables marketing campaign delivery by the most appropriate channel.

• Multi-channel services include:
• Validation and/or appending of fixed line and mobile phone numbers
• SMS campaign selection and broadcast
• Email address source, append, cleanse, verification and broadcast.

This includes landing pages, truly dynamic and tracked RSS feeds, pURL’s, micro sites, surveys, coupons and registration forms, plus the ability to upload creative content, create and manage templates and preview campaigns.

Multi-channel capabilities are supported through our data processing services, allowing targeted messages with dynamic and personalised content to be sent through a comprehensive online solution. Occam has in built fulfilment management and regular campaign reporting, to evaluate objectives and advise on further activities.