Knowledge Centre

Press Releases

• Occam Launches 'Zebra', its new breed of marketing software
• Kia Appoints Occam to Drive Customer Communications
• News International Appoints Occam as Strategic Data Partner
• Occam Bolsters Management Team with 3 New Directors
• Occam Unveils New Executive Team

Discussion Papers

• Change or Die? The Repercussions of Multi Channel Consumer Preference
• Data Quality Challenges for Not for Profit Organisations
• Green, Greener, Greenest
• How Much Is Your Data Worth
• Is Your Data Fit for Purpose
• Learning From Commercial Database Use
• Pay as You Go or Paying Through the Nose
• The Next Best Thing
• Using Key Data Variables to Increase Relevancy

Case Studies

• To Be The Best - The British Army Recruiting Group
• Rapid Response Saves Lives - and Charities' Money
• On Line and On Time - Eurostar
• Driving Profitable Channels to Market - Goodyear Dunlop
• Addressing The Problem - Nationwide Building Society
• Driving Marketing Communications - The Royal Bank of Scotland
• "Tracing Donors to a New Address is Worth  Every Penny - RNID
• Analysing Lifetime Value Increases Sales - Screwfix Direct
• Marketing Technology Investment Integral to Business Success - Wolseley UK

Sector Specific

• Marketing Solutions for Automotive Manufacturers and Dealerships
• Marketing Solutions for Insurance and Other Financial Services Providers
• Marketing Solutions for Charities and Not for Profit Organisations
• Marketing Solutions for Organisations Within The Travel and Leisure Sectors

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