The Data Strategy Series for Charity Marketers and Fundraisers
Occam's Knowledge Share series of web presentations that explore the ways in which charities can ensure that their supporter data strategy is meeting fundraising objectives today - and futureproofing your strategy for tomorrow.
December Seminar:
3. Analysis and Segmentation Techniques to Enhance Fundraising (Part 2) -
Lifetime Value Analysis and Prediction
December 4th 2008, 3.00pm; Where: Online Click here now to book your place
Are you using the right analysis and segmentation techniques to fulfil your fundraising potential? Could your fundraising and supporter retention campaigns be enhanced by a lifetime value model? And to what extent could predictive modelling help you to achieve an improved ROI?
Establishing an accurate understanding of the value of your supporter base across time is integral to forecasting donation levels, as well as providing an essential tool to plan and execute the right marketing campaign to the right supporter at the right time.
In the second part of our presentation on analysis and segmentation techniques, we will examine the benefits of lifetime value analysis and explore the opportunities for predictive profiling. This online seminar will unveil the facts behind all the jargon and terminology to reveal what really works – and when you should use it to get the best from analysis and segmentation.
Includes an open forum where you can ask all the questions you've ever wanted to ask about the 'black art' of analysis.
December Seminar:
3. Analysis and Segmentation Techniques to Enhance Fundraising (Part 2) -
Lifetime Value Analysis and Prediction
December 4th 2008, 3.00pm; Where: Online Click here now to book your place
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Other seminars in the series will cover the following topics
Data Access, Visualisation and Reporting
Building a Data and Technology Infrastructure
Communication Management
Live Interview and Case Study
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