Sector

Let’s face it: recruiting supporters is getting harder and harder.

Balancing your budget allocation between on-line (cheap ROI, but low volume) and off-line (high ROI and high volume) is difficult and fraught with uncertainty – and you need to make every pond pay for itself, because of any sector, it is in charity where marketing departments and budgets need to account for themselves and what they achieve.

As a charity, you want long-term, sustainable income; but you want it right now and it is hard to justify spend to achieve results that are anything else but immediate. But which would you choose: waiting a little longer for a regular, long-term committed giver; or an immediate, low value, one off donation?

With Zebra NFP and Occam expertise, you don’t have to choose between one or the other: you can have both. Because Zebra will help you maximise your return on investment across channels and between acquisition and retention by managing all your activity from one place.

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