Tactical

Occam supports organisations in the planning and execution of customer and acquisition marketing campaigns, integrating tactical planning, analysis, data knowledge and technical excellence in managing selections for clients’ marketing teams. Originally developed as an extension to Occam’s data processing capabilities, Occam’s campaign planning solutions have been further enhanced by the nature of the increasing number of hosted database solutions, and the market demands for ever more frequent targeted campaigns.

Campaign planning at Occam is underpinned by bespoke data quality systems and informed by strategic data management and consultancy capabilities to deliver against the strategic business imperative of better targeted campaigns.

Working in partnership with your internal personnel, or fully outsourced, Occam's campaign planning specialists make recommendations for selections, test strategy and ensure an enhanced speed of execution that only a dedicated team can provide.

From campaign planning to post-campaign evaluation, Occam delivers an end-to-end campaign management solution.

There are considerable benefits of having a dedicated team assigned to efficient delivery of marketing selections and Occam provides this teams’ services in a number of operating models. Some have dedicated team members, and others chose flexible support during times of peak demand, holiday or illness.

The key elements Occam identifies as part of the campaign process are:

• Planning
• Modelling
• Targeting
• Optimisation
• Selection
• Quality control and audit
• Execution
• Campaign evaluation