Online poker giant PKR appoints Occam to integrate Unica Campaign and Unica Insight solutions
PKR, the world’s most advanced online poker room, has appointed marketing and business solutions provider Occam to integrate Unica Campaign and Unica Insight solutions.
Launched in 2006, PKR has over 3.5 million registered players in 239 countries and is the 14th largest real money poker site in the world. Already a market leader in CRM, implementation of the Unica solution will enable PKR to benefit from greater customer insight and campaign automation.
Occam will be responsible for building a two-tier customer database, one for insight and analysis and one for campaigns; both will have the capability to be updated with PKR data on a real-time basis. Occam will also provide ongoing technical support to manage these systems effectively. In addition, the Occam data analysis team will be working closely with PKR to provide customer insight and profiling.
Dmitriy Shlyuger, CRM Manager, PKR comments: “PKR’s objective is to take our CRM programme to the next level. Using Unica to target and deliver our marketing campaigns will help us to keep up with our fast-growing customer base and cultivate their loyalty in an increasingly competitive market. We will also work closely with the Occam data analysis team to help us gain valuable customer insight and turn it into actionable campaign triggers.”
Scott Logie, Strategy Director at Occam adds: “A sophisticated CRM system is a must for any online business with ambitious growth plans. We are pleased to have the opportunity to work with PKR on this project and help them to take their CRM programme to the next level.”
