Occam Acquired by Market Leading Printing Group, St. Ives Plc
Occam Direct Marketing Ltd (“Occam”) is pleased to announce that it has been acquired by St. Ives plc (“St. Ives”). From 1st June onwards, Occam will operate as a wholly owned subsidiary of St. Ives, managed on a day to day basis by the current Occam Management Team.
A market-leading fulfilment business, St. Ives is comprised of a group of companies that together provide the UK’s most diverse range of marketing, print and display services. It employs over 3000 staff and has an annual turnover in excess of £400 million.
Occam’s data services are expected to be widely adopted by St Ives’ customers, specifically at St Ives Direct, where in the commercial print market customers are already targeting direct mail production using data analysis and data management services. These services, allied to personalised print production, specialist design consultancy and e-mail and SMS campaign delivery will drive increased campaign response rates.
The acquisition is expected to be of significant benefit to Occam and St. Ives; increasing the delivery capability and product and service offering of both businesses.
Patrick Martell, CEO of St Ives, comments: “Occam is an excellent fit with our existing businesses; by combining data services with St Ives print, digital print, direct mail, email and SMS services we will offer a compelling proposition to our customers. Managing customer’s data more effectively, providing insight and combining this with media production to maximise return for our customers is now a reality. I am delighted and excited to welcome Occam to the St Ives Group.”
James Bagan, Managing Director of Occam, comments: “We are extremely pleased to be working with St Ives. Our business specialises in providing the very best data-centred direct marketing and data management solutions, backed by high-level consultancy, tactical planning and analysis. We have proven success in implementing solutions across a broad range of markets and we anticipate that St Ives’ capabilities will allow us to offer a unique service to marketers.”
About Occam…
Occam is a market-leading provider of marketing management software and direct marketing solutions for some of the UK’s largest organisations. Committed to developing the industry’s most sophisticated innovations in the integration of multiple systems and channels, Occam delivers marketing solutions distinguished by speed of deployment and a pragmatic approach to solving identified business needs.
Occam is responsible for some of the industry’s leading products, including Zebra, its innovative prospect and customer management software and Reciprocate, the unique cooperative solution for the charity sector and largest single source of charity data in the UK.
Since its establishment in 1993, Occam has experienced significant growth and now employs almost 100 staff with an annual turnover in excess of £9 million. Its clients include Eurostar, Royal Bank of Scotland, the Ministry of Defence, Kia Motors UK, GlaxoSmithKline, Oxfam and the British Heart Foundation, amongst many others.
