Forrester cites Occam as a ‘Leader’ in UK database marketing service providers

Posted by Occam on February 25, 2010 · Leave a Comment 

Forrester, the independent research firm, in its first ever evaluation of UK database marketing service providers, has cited Occam as a ‘Leader’ in the market.

Occam was among the eight leading market service providers that Forrester invited to participate in its UK Database Marketing Service Providers, Q2 2009 Wave report. Forrester thoroughly evaluated these vendors against 77 criteria, which were grouped into three main areas: current offering, strategy and market presence.

According to Forrester’s report:

  • Occam is a market leader — ‘due in large part to a combination of advanced analytics, strategy services, and strong account management.’
  • ‘Occam has a strong analytical and integrated offering’
  • ‘Occam focuses its database services offerings on mid-tier companies (FTSE 350) and subsidiaries or departments within larger companies, delivering packaged solutions that are repeatable, industry-specific, and cost-competitive.’
  • ‘Clients describe Occam as highly responsive and client-focused’

Filed under Occam Press Releases · Tagged with ,

About Occam
Occam is a market-leading provider of marketing management software and direct marketing solutions for some of the UK’s largest organisations. Committed to developing the industry’s most sophisticated innovations in the integration of multiple systems and channels, Occam delivers marketing solutions distinguished by speed of deployment and a pragmatic approach to solving identified business needs.

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!